Ace Live · Advertising intelligence

Making audience intelligence easier to act on.

Ace Live helped advertisers, agencies, and publishers turn real-time TV and video research into clearer creative decisions.

Case study

B2B SaaS

Data visualization

Startup

Research

The challenge

A legacy research application held immense value—but teams needed faster ways to understand audience response, compare signals, and act on what they learned.

The approach

I led extensive UX research across ethnographic and stakeholder interviews, heuristic evaluation, competitive analysis, analytics, and usability studies.

The resulting product paired research-led personas with AI, machine learning, and language processing to surface the signals that mattered.

What changed

Three research-backed personas gave the redesign a shared view of user needs.

Target Audience, quick search, report export, and contextual help made complex workflows more direct.

Onboarding and responsive patterns supported a more confident path from insight to action.

Research to product

A platform shaped around how teams actually make decisions.

Research defined three core personas and clarified the recurring jobs behind each workflow. Pendo analytics then helped prioritize changes and validate where the redesigned experience could remove friction.

01 · Discovery

Ethnographic and stakeholder interviews, backed by competitive analysis and a heuristic review.

02 · Definition

Three personas and user flows turned broad audience needs into product priorities.

03 · Iteration

Usability studies and Pendo analytics guided refinements through each significant release.

Original product artifacts