Dacor · Premium appliances
Bringing a premium appliance experience online.
A research-led redesign for Dacor’s evolving website and new product line—built to make premium appliances easier to explore, evaluate, and understand.
Case study
Product design
e-commerce
The approach
Competitive analysis, usability studies, heuristic evaluation, and a content audit revealed what the experience needed to communicate. The resulting work defined user tasks, business and functional requirements, site navigation, sitemap, user flows, and annotated wireframes for desktop and mobile.
Original product artifacts
Homepage
Product Detail Page Wireframe
Site Map
Conversion Funnel – User Flow
Functional Requirements
Content Inventory & Audit