MGM Resorts · Hospitality platform
Making every stage of a stay feel more connected.
A planning experience for guests moving smoothly between discovery, booking, and arrival.
Case study
e-commerce
Hospitality
Experience design
The opportunity
Planning a stay should feel as welcoming as the destination itself. We connected the journey across key moments, helping guests move from inspiration to arrival with confidence and ease.
The challenge
MGM Resorts wanted to redesign their web properties, and make them responsive.
The approach
Leveraging emotional design, the redesign entices users to take full advantage of all the fun and entertainment the resort has to offer. With a fully responsive site, improved IA, and a killer look, guests can use their mobile device as they stroll The Strip to book a room, see who’s performing tonight, purchase tickets to a show, make dinner reservations, and more! Components can be reused throughout the site, and the templated site can be used across properties–from Vegas to China. As part of the UX team, I was responsible for wireframes, annotations, functional specifications, design flows, site maps, and more.
Original product artifacts
Desktop comp
Sample Wireframe
Sample Annotated Comp
Sample Annotated Comp