Target Registry · Retail experience
Making shared milestones feel more personal.
Target Registry is a planning experience built around the people, moments, and decisions that make a shared future feel real.
Case study
Product design
e-commerce
The challenge
Target wanted both the registrant and the gift giver of a baby or wedding registry to effortlessly create, find, and manage a gift registry.
The approach
We designed a journey that supports shared planning without losing the sense of personal celebration that makes a milestone meaningful.
Clearer choices, warmer guidance, and small moments of delight helped turn planning into progress.
What changed
01
A clearer way to plan together.
02
More meaningful decisions, less friction.
03
A more personal path to the future.
